Don Emmett and Neil Haycock have become social media stars thanks to a seemingly normal family ritual. Neil cooks dinner for his fiancee every night. Their videos have already garnered over 44 million views. When Don Emmett posted a video on TikTok in February of his fiancee Neal Haycock cooking mussels with chips, he wasn't expecting anything special. She just wanted to capture her husband-to-be's usual evening ritual of cooking dinner for her. But Don continued to post videos in which he kept asking Neil: "What's for dinner tonight, Neal?" And something unexpected happened. videos quickly started gaining popularity and showed no signs of slowing down. Over the past six months, the couple, who live in Birmingham, UK, have amassed hundreds of thousands of followers on TikTok, Facebook and Instagram. To date, their video has been viewed more than 44 million times. “Neil was just doing what he always does, making me dinner, and I decided to film it,” Emmett told PEOPLE. "We never thought it would touch so many hearts." The couple, now in their 50s, admit they are stunned � from the countless kind messages received daily. They say they enjoy reading comments and responding to their followers just as much. The couple hopes their story will inspire others to embrace new beginnings at any age. "We want to show others that it's never too late to try something new, have fun and find something that makes you happy," they say.